Insights
Practical perspectives on product design, growth, and conversion — from real projects.
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Designers should learn to code — here's how
Why I use Claude Code instead of Figma specs, and how it changed my shipping speed.
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Design to code without handoff
How I use Claude Code to let designers ship components directly without engineer handoff.
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Designing with experimentation in mind
How product designers can use A/B testing and experimentation to improve conversion, reduce friction, and drive measurable impact.
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Reducing friction in user flows to improve conversion
How to identify and remove friction in product flows to increase conversion and user activation.
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Designing onboarding flows that improve conversion
How to design onboarding flows that reduce friction and improve conversion. A product design perspective focused on real impact.
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Designing Conversational AI: How I Built DiegoAI for My Portfolio
I built an AI assistant that represents me — streaming responses, typing animations, a floating action button, and a full mobile overlay. Here's how I designed and shipped it.
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Building a Portfolio Site from Scratch: From Concept to Code in 2 Weeks
I rebuilt my portfolio from Framer to Astro. Here's how I designed every detail, built it from scratch, and deployed to production without a template in sight.
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