Diego Ramos Retamal

I design the parts of products that determine whether people stay or leave: onboarding flows, offer moments, activation funnels. Not as someone handed a brief, but as someone who helps write it. I've been doing this for 10+ years across Insurtech, Healthcare, and Telecom, and I still think the most interesting design problems live in the data, not the mockup.

I treat every design decision as a hypothesis. Before opening Figma, I want to know the drop-off point, the segment, and what success looks like in numbers. The interface is the last 10%. The real work is upstream.

I run experiments. Not as a formality, but as a way to be honest about what actually works. I've instrumented designs, read the data, been wrong, and iterated. Shipping is a checkpoint, not the finish line.

I build systems because single screens don't scale. Every component I ship is designed to be reused, extended, and understood without a meeting. If the next designer can't pick it up without asking me, it's not done.

I work closely with engineers and analysts. Not by scheduling syncs, but by being in the same documents and conversations. Implementation details are design details.

• Onboarding and activation design
• Conversion rate optimization and funnel diagnostics
• A/B testing and experiment design
• Design systems and component architecture
• Product strategy and problem framing
• Working directly with engineering and data
• Mobile-first product thinking across iOS, Android, and Web
• AI-assisted product design
• Designing for AI-powered features
• Prompt design and LLM interaction patterns
• Vibe coding with Claude Code

A product-led team with real growth problems, where experimentation is how decisions get made and not something that gets approved once a quarter. I want to own the problem, not just the deliverable. If design is treated as a service function, it's not the right fit.

I live in Berlin with Pepe, a long-legged dachshund with strong opinions about when I should stop working. He's wrong about the timing, but probably right about everything else.

When not designing: rugby, Pokémon, and JoJo's Bizarre Adventure, roughly in that order.

I work with product designers on their biggest questions.

If you're deciding between a job jump, stuck on your next portfolio project, or trying to figure out how to integrate code into your design workflow, let's talk.

€150/hour. One-hour call via Zoom. I send you an invoice after.

You bring the question. I bring the framework, honest feedback, and network if relevant.

Most common topics:

• Career transitions and salary negotiation
• Design system and component architecture
• How to position design + code work
• Product thinking and metrics
• Case study strategy