← Home

Diego Ramos Retamal

Senior Product Designer

Focused on onboarding, growth, and conversion.

Over the last 10 years, my partners have raised $350M+ with Sequoia, Tencent, and Allianz Ventures.

Berlin, Germany · hello@diegoramosretamal.info · diegoramosretamal.info

Experience

CLARK

Senior Product Designer
Jun 2022 — Present · Berlin
  • Led end-to-end redesign of the offer view — the highest-drop-off screen in acquisition. +28% conversion, −35% drop-off in A/B test.
  • Built and owned design across onboarding, switching, and cross-sell flows — from problem framing to post-launch iteration.
  • Introduced experimentation as a practice: defined hypotheses, ran A/B tests, and measured activation and retention outcomes.
  • Built modular components reused across CRM, counter-offer, and in-app surfaces — reducing design and engineering debt.
  • Spearheaded product design initiatives in P&C, Life, and Property insurance verticals, contributing to higher policy conversion and customer retention.
  • Collaborated closely with data, marketing, and engineering teams to build scalable, data-informed experiences.

Pets Deli

Senior Product Designer
Jan 2021 — Jun 2022 · Berlin
  • Owned CRO and UX strategy end-to-end — diagnosing funnel drop-off, designing solutions, and staying in the loop until the metrics moved.
  • Led all A/B testing initiatives and implemented best practices to optimize website conversion funnels & experiences.
  • Led a multi-disciplinary team of designers, developers, and product managers through the entire product development process.
  • +23% checkout conversion, −31% cart abandonment, +17% average order value.
  • Increased online orders by implementing strategies to enhance user experience and drive engagement across the platform.

BEWATEC ConnectedCare

Senior User Experience Designer
Mar 2020 — Jan 2021 · Berlin
  • Designed the ConnectedCare patient app from the ground up — covering onboarding, care coordination, and communication flows.
  • Built a design system to support multi-platform delivery across iOS, Android, and web.
  • Created a mobile app for hospital admissions in Germany, streamlining the process for patients and healthcare providers.
  • Improved usability across complex medical workflows through research, testing, and iteration.

Vodafone Spain — Garaje de ideas

Senior Product Designer & CRO
May 2019 — Mar 2020 · Madrid
  • Led design of a modular purchase system for the Mi Vodafone app — covering discovery, plan configuration, and unified checkout for 3M+ customers.
  • Spearheaded design sprints and workshops to innovate Vodafone's new app, enhancing user engagement.
  • Established and led an international design system, ensuring consistency and efficiency across platforms.
  • +19% cross-sell conversion, −44% steps to purchase. Checkout adopted across the full app.

Opinno

Senior UX Consultant
Feb 2019 — May 2019 · Madrid
  • Led research, design, and prototyping for IBEX 35 companies, focusing on Service Design, Conceptualization, Product Planning, User Research, and Interface Design.
  • Spearheaded major projects for enterprise clients utilizing Sketch, InVision, and Google Analytics.

Vocento

CRO UX Lead at Business Area
Apr 2018 — Feb 2019 · Madrid
  • Defined processes for different platforms, created new products, and planned and designed platforms.
  • Collaborated with Digital Business and Technology teams of a major European media company.
  • Implemented ideation processes for new product creation using Lean Startup and design thinking techniques.

Néctar Health Insurance

UX Consultant & Product Designer
Jul 2017 — Apr 2018 · Madrid
  • Coordinated agile methodologies implementation with the technology team to launch modern, usable health insurance products.
  • Collaborated on improving internal data visualization tools through prototyping and user workshops.

adidas

UX & Product Designer
Mar 2017 — Jul 2017 · Zaragoza
  • Collaborated with the research team to create a new CRM for adidas.
  • Prototyped and tested new functionalities for the CRM.

One Delivery

UX Designer
Oct 2016 — Mar 2017 · London
  • Led a team in designing a user-friendly platform for food delivery services.
  • Implemented UX Check and Hotjar to gather user feedback and optimize the platform.

Condé Nast

Freelance UX Consultant
Oct 2012 — Nov 2016 · London
  • Conducted user research and created wireframes for fashion magazines and B2B platforms.
  • Collaborated with cross-functional teams to implement design solutions that improved user engagement and conversion rates.

LEGO Group

UI Designer (Internship)
Jan 2012 — Aug 2012 · London
  • Designed user interfaces for digital products and experiences.
  • Collaborated on design system consistency across LEGO's digital platforms.

Education

IE Business School Master in Customer Experience & Drive User-Centered Innovation (2019–2020)
University of the Arts London Bachelor of Arts in Interaction Design (2013–2015)
Massachusetts Institute of Technology Mastering Innovation & Design-Thinking (2019)
CICE Escuela Profesional de Nuevas Tecnologías Máster en Diseño y Desarrollo Web Adaptativo con Tecnologías W3C (2015–2016)

Skills

Product strategy & problem framing CRO & experimentation Onboarding and activation design Design systems and component architecture Data-informed design & analytics A/B testing & funnel analysis Mobile-first (iOS, Android, Web) User research and qualitative analysis Stakeholder alignment & communication Figma Claude Claude Code Cursor v0 Lovable Notion Maze Amplitude Mixpanel Google Analytics

Languages

Spanish Native or Bilingual
English Full Professional
German Limited Working
View selected work → About me